Insights
Real insights from building websites for real businesses. No fluff, no theory—just what actually works.
Most websites fail because they're built as digital brochures with no clear purpose. A lead generation system is structured differently—it removes friction and guides visitors toward a single outcome.
A comprehensive guide to Eric Jokl: his background, skills, projects, and approach to digital building. From CS50 to CT Party Bus to Next.js SaaS—here's the full story.
Most websites don't fail because of bad design. They fail long before anyone opens Figma. The real problems show up earlier, at the level of intent, structure, and decision-making.
For a growing number of products, Google is no longer the starting point. TikTok is. This isn't about entertainment replacing search—it's about how early-stage demand is formed, discovered, and validated.
I use the term digital builder because most job titles don't explain how I actually work. I focus on building digital systems that are intentional, durable, and useful in the real world.